As Managing Culture Editor at BroBible, I help run a brand that reaches 35M+ people a month across web and social — 12.75M monthly pageviews and a combined social audience driving 24M+ Instagram views and 10M+ Facebook reach — anchored by a core 25-54, national audience.
I lead editorial operations and teams, use data to drive traffic and audience, and manage studio and brand partnerships across editorial, social, and multimedia (podcasts, video, and social content).
I built BroBible's pop culture and entertainment vertical from the ground up. The outlet had never participated in traditional film junkets before me; I established first-time studio access and turned it into A-list interviews and franchise coverage engineered to perform. Along the way I've interviewed Dwayne Johnson, Scarlett Johansson, Pedro Pascal, Tom Hardy, Nicolas Cage, and dozens more.